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BEATITUDE
Beatitude is your luxury destination to India’s best handwoven and handcrafted designer sarees, dupattas, ethnic wear, jewellery, designer blouses and more.
About Beatitude
Beatitude means “supremeblessedness” or“Moksha”in hindi –the ultimate state of union of soul with divinity. At Beatitude, we aim to provide the ultimate“blessed” feeling to our customers with uniquely designed and handcraftedpieces. It’s simply a paradise for those in love with fabrics.
Beatitude amalgamates the Soulfulexpression of a weaver, Artistic tale of a designer and a Luxurious Dream of abuyer. A strong play of textures, weaves, colours and designs create beautifulexperiences for all those passionate about the beauty of the loom. Our sareesare designed by our in-house fashion designers and textile engineers andpainstakingly hand woven by the skilled weavers from different states of India.This is in-line with our GLOCAL approach that is much close to our heart. Through Beatitude we take the localcraftsmanship to a global stage. Our designer and textile engineers work hardwith the weavers to create masterpieces that are produced locally but admiredglobally.
At Beatitude we reach the pinnacle of happiness when the efforts of a weaver fulfils the ultimate desires of a buyer. Exalted Happiness for All!
The Founders
Beatitude is the dream and Vision on Pushkar Shukla and Akanksha Kanwal Shukla – a duo that has travelled the world yet are truly Indian in heart and spirit. Their love for Indian artforms, the creativity and skill of Indian craftsmen and their Intent to promote Indian art culture to the Global stage, transitioned them into their entrepreneurial journey. They believed that the Indian fabrics and weaves reflected the real spirit and warmth of the Indian Culture. During the journey they also realize that there is a massive demand for niche crafts across the globe by people who were well travelled, had evolved tastes and a global perspective. Thus, came Beatitude to fulfil the desires of all consumers who preferred elegant, pure and classy pieces, designer wear and much more at a pragmatic price level.
Our Backbone – Our Weavers
Beatitude proudly works with thefinest weavers across all states. From UP’s Banarasis and Chikankaris, to TamilNadu’s Kanjeevaram; From Gujrat’s Patola to Bengal’s Jamdani, all our sareesare intricately woven by local weavers from the respective state. Through our GLOCAL approach, our in-housefashion designers and textile engineers, work towards collaborating,approaching, and associating with these local craftsmen. Additionally, to makethe pieces appeal to the global market, our designers design special motifs andpalettes and train the weavers to create masterpieces that travel across theglobe to reach its admirers.
Beatitude aims at uplifting the
life of these weavers and thus not only do we train and upskill them for a broader audience, we also invest a portion of our earnings into the development and betterment of their families and community.
We nurture the Beatitude family with all our love and care be it customers, weavers, or our internal teams.
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