The oldest family-based traditional industry in the country is perhaps the handloom weaving and it dates back to the Indus Valley Civilisation and the Mughal era. Like the vast and varied Indian culture, the Indian handloom industry is also diverse. Different Indian state and region has its own traditional design and craft that has been nurtured from generation to generation. Right from the Pashminas of Kashmir to Kanjeevaram of Tamil Nadu and from Ikat of Orissa to cotton of West Bengal, every handloom saree has a unique wrap and weft. Every handloom saree reflects the cultural nuances of the region along with the creativity and skill of the weaver.
Despite being an age-old charm, the handloom saree in the past lost its appeal and magic among the saree enthusiasts and the sector was in dire need of resuscitation. However, the scenario has changed today and youths are greatly supporting the handloom by enriching their wardrobe with vibrant handloom sarees. The strength of the handloom sarees lies in its intricate craftsmanship that is hard to replicate with the power loom. The magic of handloom sarees is simply unmatched in terms of texture, patterns, designs, sustainability and comfort. Mostly crafted in silk and cotton, handloom sarees are not just a statement of chic, classic fashion. Owing an authentic handloom saree is a matter of stature and status.
There is no denying the fact that women are ardent lover of six yards and they love to grace almost all types of sarees but the saree that stands out due to its aura and comfort is the handloom sarees. Women simply love to carry these hand stitched creations for their regular wear as well as for special occasions. The hot and humid climate in India allows women to experience the bliss of cotton handloom sarees that are airy, light-weight and allow the body to breathe. Earlier these sarees were considered as drab and boring but today cotton handloom sarees are vivid and vivacious and wearing the perfect designed and colourful cotton saree will impart the similar look as any grand silk saree. If the right cotton saree is chosen and draped well, then it is sure to provide women with the classy and regal look.