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Buy Ethnic Wear For Women Online - Guide to Ethnic Fashion trends

Ethnic trends are quite dynamic, and with each new season, there is a new style that rapidly dominates the fashion industry. Now, if you are looking to buy trendy designer ethnic wear for women online, then here’s a quick guide to help you find the right ethnic fit for you.  

What is Ethnic Wear?

Ethnic wear refers to the sartorial tradition that is deep-rooted history in Indian culture, this includes sarees, anarkalis, chudidars, kurtas, designer salwar suits and many more. No cultural occasion is complete without it, be it a local festivity, Puja, Eid, Navratri, or Marriage. Moreover, women all over the world long to adopt traditional Indian ethnic wear, as it is a rich amalgamation of traditions and style. The colours, fabrics, cuts that Indian Ethnic wear has popularized is finding a place on global ramps.

The evolution of ethnic wear in India

The ethnic fashion industry witnessed the popularity and mass appeal of Indian style garments escalate during the 1980s. Few Indian fashion designers took the chance and produced garments that are now loved by Indian women all over the globe. It was during the 1990s, India witnessed a huge rise in ethnic fashion- thanks to globalization and the economic boom.

Global fashion circles are now noticing the flair and vibrancy that comes with Indian ethnic wear and are choosing to co-opt it into their form factor and palette. The fabric’s fluidity, vivid colors, bold prints, and embroidery make the clothes stand in a league of their own in the international apparel market.

Indian fashion has evolved and the designers have made their mark in the industry by creating style statements that stand out on any occasion.

Different types of Ethnic Wear for women


Saree is the most authentic Indian ethnic wear renowned the world over. This traditional wear for ladies combines all three traits that make the perfect ensemble - Beauty, Luxury, and Elegance. The saree is a versatile garment and there are several saree styles and designs to choose from.


Lehengas or Lehenga choli have a special significance in ethnic wear for girls. An Indian woman's wardrobe is incomplete without a Lehenga Choli. It is an elegant and simple garment which consists of a dupatta or choli. a blouse and a long stylish skirt. It is a staple for wedding attire and for Puja’s, especially in North India. 

Salwar Suits

You can find different kinds of Salwar suits in different regions in India. Patiala Suit, Anarkalis With Churidar, Straight Cut Kurta With Churidar, Palazzos On Kurtas, are some of the favorite traditional dresses for women.

Popular ethnic wear trends for women in 2020

Sharara suits

If you are looking for the latest kurti designs collection with price on Beatitude, you may want to check out our sharara suits. This ethnic wear is quite versatile and there are many variations of sharara suits on Beatitude. Look for flared bottoms that are cinched at thighs, this will give you the look of lehengas while being as comfy to wear as pants. Go for light pastel colors with moderate embroidery, they make perfect outfits for weddings.

Ruffled lehengas

This is a great outfit for pre-wedding ceremonies like Mehendi and sangeet. Go for solid-colored, plain lehengas; they look great with standout features like ruffled or mirror works. These ethnic patterns are a refreshing change from heavily embroidered lehengas.

Lustrous sarees

When it comes to sarees for the festive season, silk sarees are the optimal choice. If you are not a fan of silk sarees, then go for a cotton-silk blend, maybe even with some delicate prints. The unique part about investing in a silk saree is the classy sheen it gives out once you wear it. You don’t have to accessorize much with this fabric because it stands out on its own and does all the talking.

Abstract prints

Lately, women have been gravitating towards suits and sarees that have abstract motifs. Even though embroidered ethnic pieces are a crowd favorite, abstract prints are capturing many hearts as well.

Tips to style ethnic wear

When you decide to buy ethnic wear online shopping, there are some tips that you need to remember. The suggestions listed below will help you make an informed purchase and ensure that you invest in a quality piece:

Do your research before choosing the fabric

Good quality fabric is the foundation of the entire look. Hence, you need to set it right from the get-go. Silk holds the top position, in the ethnic wear segment, and then comes classy and versatile fabrics like linen, cotton, chiffon, and so on.

Be specific about the color and prints

If you want to go for a festive and classy look, then avoid earthy tones and go for vibrant and jewel-like tones. If you are looking for casual wear, then go for pastels and muted shades that have little to no embroidery work.

Fit is vital

In the end, the color, the print, or the fabric won’t matter if the fit of your outfit is not good. Ensure that your outfit is tailored to fit you well and the garment is of proper length as well.

Why Beatitude for ethnic wear online shopping?

Beatitude is your fashion destination to the most exclusive and curated ethnic collection of Handloom, Handcrafted, Handwoven Sarees, Dupattas, Customized Designer Blouses, Premium Stoles, Designer Ethnic Wear, Latest Kurti designs and Handcrafted Jewelleries. Beatitude aims to be a blessing for both the handicraft weavers and their clients across the globe to deliver a masterpiece at a pragmatic price.

We do everything we can to guarantee a smooth shopping experience. Enjoy worry-free shopping with Beatitude’s easy 30-day return policy, quick delivery feature, cash on delivery facility, and more. Buy new design kurti on Beatitude and satisfy all your ethnic fashion shopping needs with zero hassles!


Frequently Asked Questions (FAQ)


Which is the best site for Ethnic Wear?

If you are looking for quality ethic wear for girls, at an affordable price, then you have to shop at the Beatitude online store. They have an extensive curated collection that offers the latest trends in ethnic wear. If you are looking to buy designer ethnic wear online, then Beatitude will help you find a style that suits you the best.

What is Ethnic Wear?

Generally, ethnic wear can range from a single piece to a whole attire that helps identify a person’s ethnicity. It’s a neutral term that applies to how people from a specific culture dress. Indian ethnic wear online is vibrant, elegant, and classy; it consists of many outfits like sarees, lehengas, kurtas and new design kurti, salwar kameez, and so on. Silk and cotton are the fabric of choice if you are looking to buy ethnic wear online.

What is trending in Ethnic Wear?

Jewel or lustrous tones are quite popular in Indian ethnic wear for girls. If you are looking for festival attire then silk sarees are the way to go. If silk is not your preferred choice then you can always go for cotton or linen as they are more comfortable for daily wear.

What is the difference between Ethnic Wear and Traditional Wear?

Designer Ethnic wear relates to outfits worn by a group of people who have a common religious or cultural origin, while traditional wear includes outfits that pertain to a certain tradition. The traditional outfits can be passed down by ancestors to descendants and can have sentimental value. Ethnic wear includes apparel like ghagra choli, dhoti kurta, kurtis hand designs, salwar suit, and so on. Traditional wear consists of different variations of ethnic wear.

What are the types of Ethnic Wear For Women?

If you want to buy ethnic wear online, here are some popular types to look for:

  • Long skirts
  • Dhoti pants
  • Anarkali suits
  • Ethnic shrugs
  • Palazzo suits
  • Lehenga cholis
  • Designer dupattas
  • Saree
  • Kurtas
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